Advertising and PR
Programme Description
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Opening year of the Programme and the number of graduates
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In 2000, the first admission for the Degree in “Advertising” was made. Total number of graduates with the Specialist Degree is more than 400.
The first admission for the BA Programme “Advertising and Public Relations” (specialisation “Advertising” and “Public Relations” was made in 2011.
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The number of students
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328 students (including 232 students in the BA Programme)
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The Head of the Programme
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Nina V. Trubnikova, PhD in Philosophy, associate professor, Head of the Department of Advertising and Business Communications
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The Target Audience of the Programme
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Young people with secondary education who are willing to advance in their career, develop communication skills and are interested in technologies of positive image creation, promotional methods for goods, services, ideas, etc.
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Competitive advantages
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Professions and Positions of Graduates
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Graduates’ employment data
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Key Disciplines
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Plan
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Teaching Staff
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Leading researchers and practitioners of the industry, working at the Departments of PFUR and other top universities in Moscow. 10 professors, doctors and 21 PhDs. 65% of teachers have academic degrees
Teachers – practitioners are:
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Internships (incl. internships abroad)
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In accordance with the curriculum, students have education internship (two weeks in the 4th semester) and industrial (twelve weeks in the 8th semester). Internship depends on students’ educational and professional interests.
Internships are held in major international communication, media and advertising agencies, in advertising and PR-departments of large companies, in press service of state institutions, in publishing houses and production centres. There is also a foreign internship for Cannes Lions (France), one of the most famous festivals in the world of advertising. |
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Cooperation with Companies
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The Russian Association on Public Relations (RAPR), The Russian Association of Communication Agencies (RACA), The Russian Managers Association, The Civic Chamber of the Russian Federation, VTB DC, RIA-Novosti, AST Publishing Group, Russia's largest communication and advertising agencies “Total View”, JWT, BBDO, Action, Affect, Tochka zreniya, Progression, Y&R, ADV, Artox media, Grey, Vivaki, Ogilvy Group Russia, GroupM, Leo Burnett, MediaArts, Admos, Gallery, Newton PR & Communications, The Andrei Konchalovskiy Production Centre, Video International, and others
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Graduation Documents
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PFUR BA Degree Certificate in “Advertising and PR”. There is an opportunity to get the Degree of Translator and international certificates in foreign languages
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Documents for admission
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Entrance Examination
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The results of the Unified State Examination in:
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Contacts
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Institute of World Economy and Business at Peoples’ Friendship University of Russia,
6, Miklukho-Maklay Street Moscow, 117198, Russia
The Programme “Advertising”/The Department of Advertising and Business Communications
Tel. / Fax: (495) 434-3233
E-mail: info@imeb.ru
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Higher education in Advertising and Public RelationsIWEB provides students of advertising and PR with the opportunity to fully master modern technologies in the field of promotion of goods and services, as well as marketing departments of companies with the help of the latest hardware and broad theoretical base provided by the best university teachers in Moscow. Higher education in advertising guarantees successful employment and rapid promotion in every field of business. We prepare the best specialists in advertising and successfully compete with the advertising departments of other Moscow universities as well as the leading universities of the country. The quality of our education in the field of advertising and PR has long been appreciated not only in Russia also abroad. IWEB provides its students with the opportunity to receive higher education in the field of advertising which complies with standards of the Ministry of Education of the Russian Federation. By choosing the programme “Advertising and Public Relations” you do not just receive the education that gives you the opportunity to demonstrate your expertise in the field of PR and advertising but also become a participant of interesting learning process at our Institute. Higher education in advertising is your best chance to achieve great results in profession and truly change the world for the better, adding to it colourful, attractive and creative elements. |